PHOENIX, Sept. 23, 2020 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. (OTCQB: MFON) an international supplier of customized buyer engagement answers that pressure buyer frequency and spend, nowadays introduced that its Unified Cellular Messaging, a part of its Recurrency platform, was once identified for the “Best possible Cellular Messaging Based totally Advertising Answer” award by way of MarTech Leap forward, a number one marketplace intelligence group that acknowledges the highest firms, applied sciences and merchandise within the international advertising and marketing, gross sales and promoting know-how business. Mobivity’s award-winning paintings with Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches illustrates the facility of cellular messaging and its effectiveness for eating places all the way through the pandemic.
This 12 months’s Martech Leap forward Awards program attracted greater than 2,750 nominations from world wide, which have been evaluated by way of an impartial panel of mavens inside the martech business, together with analysts, reporters and know-how executives. Mobivity joins an excellent staff of winners from different classes together with: Shopify, Adobe, Mailchimp, ringDNA, Unbounce, Hootsuite, Bluehost, Sprinklr, The Industry Table, Acxiom.
“We’re proud to be named the Best possible Cellular Messaging Based totally Advertising Answer because it validates the facility of our platform and worth of cellular messaging serving to our consumers have interaction digitally with their consumers,” mentioned Dennis Becker, Mobivity Chairman and CEO. “Because of the pandemic, manufacturers are figuring out the wish to transition to virtual advertising and marketing channels like cellular and immediately connecting to their consumers. Manufacturers that embody virtual campaigns are succeeding, and those that keep on with conventional advertising and marketing channels may well be lacking out on new alternatives. The good fortune we’ve observed with Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches and this win underscore the effectiveness of our platform.”
Cellular Messaging Powers Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches via COVID
The usage of Mobivity’s Recurrency platform, Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches (PGDA) segmented consumers and created a cellular messaging marketing campaign. This focused consumers who had now not visited a PGDA 90-days previous to COVID restrictions. With extremely focused gives encouraging a go back discuss with, this marketing campaign drove two times as many go back visits as non-SMS subscribers and 17% greater than contributors of the corporate’s loyalty program. With this marketing campaign that ran all the way through the pandemic, PGDA noticed Mobivity’s cellular messaging ship a median Go back on Advertising Spend of 440%, in comparison to its different conventional advertising and marketing channels. Click on right here for the total case learn about.
“Mobivity merits this win for his or her fast, strategic pondering, which helped see us in the course of the COVID 19 pandemic,” mentioned Deena McKinley, Leader Advertising Officer at Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches. “When the pandemic led eating places to eating room closures, we truly doubled down on take-out and supply, and Mobivity understood how to connect to our consumers, encouraging them to go back extra steadily, and go back they did. By means of working out the price of making an owned cellular messaging channel, Mobivity helped us amass precious first-party buyer information that insulated us from the downturn of sports activities, massive gatherings, catering and different sorts of conventional promoting. By means of proudly owning an instantaneous, focused and customized channel, we had been in a position not to best maintain, however develop buyer frequency and spend in spite of transparent demanding situations imposed by way of the pandemic.”
A part of the Tech Leap forward Awards group, each and every 12 months the MarTech Leap forward Awards honor excellence and acknowledge innovation in a spread of promoting, gross sales and promoting technology-related classes, together with advertising and marketing automation, buyer enjoy, electronic mail advertising and marketing and extra. For the total listing of winners, click on right here.
To be told extra about how Mobivity can put the facility of cellular messaging to paintings for multi-unit franchise manufacturers, discuss with https://www.mobivity.com/merchandise/achieve or name (877) 282-7660.
Brick and mortar retail outlets battle to regulate buyer connections in a virtual international. Mobivity supplies a platform to attach nationwide eating places, outlets, private care manufacturers, and their companions with consumers to extend retention, visits, and spend. Mobivity’s Recurrency platform will increase buyer engagement and frequency by way of taking pictures detailed POS transaction information, inspecting buyer conduct, and motivating consumers and staff via data-driven messaging programs and rewards. For more info about Mobivity, discuss with mobivity.com or name (877) 282-7660.
About Papa Gino’s Pizzeria
Based in 1961, Papa Gino’s Pizzeria is a proud New England staple with a heritage of serving top of the range, home made pizzas with contemporary components and an 80-year previous Italian circle of relatives recipe. From a unmarried eating place in East Boston, Papa Gino’s has expanded through the years and now has just about 100 eating places in Massachusetts, Rhode Island, New Hampshire, and Connecticut. It’s the Legit Pizza of the New England Patriots of the NFL and the New England Revolution of Main League Football.
About D’Angelo Grilled Sandwiches
With roots stretching again to 1967, D’Angelo Grilled Sandwiches has been serving generations of hungry New Englanders on-the-go, nice tasting, grilled sandwiches like our mythical Steak Quantity 9® and unique Steak & Cheese. Nowadays, each and every eating place stays proud to serve unique New England sandwiches with the similar highest-quality meats and breads that first gained over enthusiasts greater than 50 years in the past.
Jennifer Handshew • Advertising Communications, Mobivity
[email protected] • (917) 359-8838
Investor Family members Contacts
Lynn Tiscareno • Leader Monetary Officer, Mobivity
Brett Maas • Managing Spouse, Hayden IR
[email protected] • (646) 536-7331