Tech & Science eighth Wall Brings Augmented Fact to Bottles, Cans and...

eighth Wall Brings Augmented Fact to Bottles, Cans and Cups


Siduri Wines Curved Symbol Goal WebAR Sneak Peek

Siduri Wines WebAR revel in advanced via Rock Paper Fact the usage of eighth Wall’s Curved Symbol Objectives generation.

Introducing eighth Wall Curved Symbol Objectives

eighth Wall launches Curved Symbol Objectives for WebAR stories that become bottles, cups and cans.

Siduri Wine WebAR Enjoy The usage of eighth Wall Curved Symbol Objectives

Siduri WebAR Sneak Peek Photo Landscape

Evolved via Rock Paper Fact, this revel in augments an actual Siduri Wine bottle the usage of eighth Wall’s new Curved Symbol Goal generation with out a app required.

eighth Wall Curved Symbol Objectives Transforms a Wine Bottle

8th Wall Web AR Curved Image Targets for Siduri Wines

Company Rock Paper Fact used eighth Wall’s Curved Symbol Objectives generation to convey a Siduri Wine bottle to lifestyles with web-based augmented fact, no app required.

PALO ALTO, Calif., Sept. 22, 2020 (GLOBE NEWSWIRE) — eighth Wall lately introduced the release of Curved Symbol Objectives, turning into the one building platform with equipment to create web-based augmented fact (WebAR) stories which are activated via and will engage with cylindrical- and conical-shaped items. Siduri Wines turns into the primary logo to show off the commercialization of this generation, with its wine bottle-activated revel in created via company Rock Paper Fact.

Curved Symbol Objectives expands upon eighth Wall’s present symbol goal capability which was once in the past most effective designed for flat shapes. With this replace to eighth Wall’s robust AR engine, builders can now create interactive WebAR stories the usage of photographs wrapped round cylinder- and cone-shaped items reminiscent of bottles, cans, cups and extra. eighth Wall introduced this new characteristic to fulfill the call for from client packaged items manufacturers taking a look to make use of augmented fact to have interaction their consumers with their product packaging with out the friction of downloading an app. Like any of eighth Wall’s AR functions, stories created with Curved Symbol Objectives require no app to obtain; customers merely click on a hyperlink or scan a QR code to straight away get started the revel in.

“eighth Wall is on a project to make augmented fact for everybody and to try this we’d like so to increase eachfactor,” says Erik Murphy-Chutorian, CEO & Founding father of eighth Wall. “The release of Curved Symbol Objectives builds upon eighth Wall’s present WebAR generation which contains International Monitoring, Flat Symbol Objectives and Face Results as we proceed to end up that robust augmented fact stories can survive the internet.”

AR design company, Rock Paper Fact, labored with Siduri Wines to make use of this new set of equipment to create a WebAR revel in that interacts with the wine bottle. After scanning the wine label with a smartphone, customers watch as a observe wraps across the bottle and a grape pops out of the lid and takes a journey sooner than disappearing in the back of a entice door. Previous this 12 months, Siduri Wines introduced a chain of WebAR stories that featured a volumetric seize of Siduri Founder Adam Lee which used a digital bottle. This new mission was once advanced to show off the forms of stories Siduri plans to release in 2021, which make the actual product central to the revel in.

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eighth Wall has made creating with cylindrical and conical symbol goals easy with a goal advent glide that doesn’t require object measurements, equipment to straight away check goals with out the wish to print labels and ready-to-go elements that use video and 3-d to convey curved symbol goals to lifestyles. Builders can configure a couple of goal areas at the similar product and will make a selection to mix flat and curved symbol goals to trace the edges and the flat best and backside of a cylindrical or conical goal. They may be able to additionally combine exterior libraries and APIs reminiscent of analytics, real-time information feeds and different gadget studying libraries inside their stories to create advanced and significant WebAR tasks.

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“eighth Wall’s new Curved Symbol Goal capability allowed us to in spite of everything create an online, AR mission that makes use of cylindrical symbol goals. eighth Wall’s new generation helped RPR expand a frictionless, augmented fact revel in for Siduri Wines, which we could their consumers have interaction with their wine bottles like by no means sooner than,” says Patrick Johnson, CEO of Rock Paper Fact. “We’re regularly inspired with the standard and function of eighth Wall’s AR engine, such a lot so now we have made WebAR a core center of attention of our industry. The addition of Curved Symbol Objectives to eighth Wall’s platform opens up such a lot of new use instances that we’re excited to ship to manufacturers, in particular within the beverage business.” 

eighth Wall’s Curved Symbol Objectives at the moment are to be had to consumers at New customers can join a 14-day loose trial of the eighth Wall platform. Current customers can merely log in to get began the usage of the Curved Symbol Goal mission template or cloning one of the pattern tasks from the eighth Wall Challenge Library.

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About eighth Wall

eighth Wall is an award-winning augmented fact platform that harnesses the overall energy and freedom of the internet. Builders use eighth Wall to create wealthy, interactive WebAR content material that works on all gadgets— no app wanted. eighth Wall has powered AR activations for manufacturers throughout business verticals together with retail, meals and beverage, trip and tourism, automobile, type, sports activities and leisure. Shoppers of the platform come with Sony Photos, Nike, Common Turbines, British Fuel, Heineken, Swiss Airways, Toyota, EVA Air, Crimson Bull, adidas, COACH and extra. eighth Wall is headquartered in Palo Alto, Calif. For more info, please seek advice from: Observe eighth Wall on Twitter @the8thWall.

About Siduri
For over 25 years, Siduri has specialised in generating cool-climate Pinot Noir from six primary AVAs alongside the West Coast, spanning from the Willamette Valley in Oregon, all the way down to California’s Santa Barbara County. Their function is to provide Pinot Noir that superb captures the distinct taste and persona of a given winery website. To that finish, they concentrate on Pinot Noir and supply most effective from vineyards that offer remarkable fruit. Siduri’s philosophy is that wine will have to be a excitement to drink and that severe wine and severe a laugh aren’t mutually unique. To be told extra about Siduri, please seek advice from and apply Siduri on Fb, Instagram, and Twitter at @SiduriWines.

About Rock Paper Fact
Rock Paper Fact (RPR) is a veteran Augmented Fact company that is helping corporations from startup to Fortune 500s expand best-in-class AR content material and methods confirmed to pressure logo consciousness, buyer engagement, and earnings expansion. RPR’s proprietary AR answers pressure worth around the buyer adventure: from promoting to in-store engagements to post-sales loyalty. RPR’s management has labored within the AR trenches for over a decade, received a few of AR’s maximum prestigious awards, and gained over a dozen generation patents. Based in 2017 and founded in Silicon Valley and Copenhagen, RPR’s shoppers come with Microsoft, Lenovo, NBC Common, American Center Affiliation, Epic Video games, and lots of extra. For more info or a loose demo of RPR’s proprietary AR answers, e-mail us lately: [email protected] OR seek advice from us at:

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Tom Emrich
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Jennifer DeFalco
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