Tech & Science Baozun Launches Hong Kong Preliminary Public Providing Nasdaq:BZUN

Baozun Launches Hong Kong Preliminary Public Providing Nasdaq:BZUN


SHANGHAI, China, Sept. 17, 2020 (GLOBE NEWSWIRE) — Baozun Inc. (Nasdaq: BZUN) (“Baozun” or the “Corporate”), the main emblem e-commerce provider spouse that is helping manufacturers execute their e-commerce methods in China, lately introduced the release of its Hong Kong public providing (the “Hong Kong Public Providing”), which paperwork a part of the worldwide providing (the “Providing”) of 40,000,000 new Magnificence A atypical stocks (the “Be offering Stocks” or “Stocks”) and checklist of its Magnificence A atypical stocks at the Primary Board of The Inventory Trade of Hong Kong Restricted (“Hong Kong Inventory Trade”) below the inventory code “9991.HK”.

The Corporate’s American depositary stocks (“ADSs”), each and every representing 3 Magnificence A atypical stocks of the Corporate, will proceed to be indexed and traded at the Nasdaq International Choose Marketplace (“Nasdaq”). Traders within the Providing will handiest be capable of acquire Magnificence A atypical stocks and now not ADSs. Upon checklist in Hong Kong, the Magnificence A atypical stocks indexed on Hong Kong Inventory Trade might be absolutely fungible with the Magnificence A atypical stocks represented by means of the ADSs indexed on Nasdaq.

The Providing to begin with accommodates 4,000,000 new Stocks for the Hong Kong Public Providing and 36,000,000 new Stocks for the global providing (the “Global Providing”), representing roughly 10.0% and 90.0% of the entire collection of Stocks within the Providing, respectively, matter to re-allocation and over-allotment. Topic to the extent of any oversubscription within the Hong Kong Public Providing and pursuant to the clawback mechanism as described within the prospectus issued in Hong Kong, the entire collection of Stocks to be had within the Hong Kong Public Providing may well be adjusted to as much as a most of 20,000,000 new Stocks, representing roughly 50% of the Be offering Stocks to begin with to be had within the Providing. As well as, the Corporate expects to grant the global underwriters an over-allotment possibility to buy as much as an extra 6,000,000 new Stocks within the Global Providing, representing not more than 15.0% of the Be offering Stocks to begin with to be had within the Providing.

The be offering value for the Hong Kong Public Providing (the “Hong Kong Be offering Value”) might be not more than HK$103.90 consistent with percentage (the “Most Be offering Value”). The be offering value for the Global Providing tranche of the Providing (the “Global Be offering Value”) could also be set at a degree upper than the Hong Kong Be offering Value. The Corporate is anticipated to set the Global Be offering Value by means of September 23, 2020 Hong Kong time by means of making connection with, amongst different components, the ultimate value of the ADSs on Nasdaq at the closing U.S. buying and selling day on or prior to September 22, 2020 and investor call for right through the selling procedure. The general Hong Kong Be offering Value might be set on the decrease of the overall Global Be offering Value and the Most Be offering Value of HK$103.90 consistent with percentage. Stocks might be traded in board plenty of 100 stocks.

The Corporate plans to make use of the online proceeds from the Providing for increasing its emblem spouse community, bettering its virtual advertising and marketing and achievement features, doable strategic alliances, funding in expertise and innovation, and doable merger and acquisition alternatives.

Totally Digital Utility Procedure for the Hong Kong Public Providing

Baozun has determined to undertake an absolutely digital utility procedure for the Hong Kong Public Providing, and not using a published copies of prospectuses or utility paperwork. A completely digital utility procedure is in step with the best way through which the Corporate’s customers and stakeholders interact and engage with each and every different and the Corporate. As an organization which has been extremely dedicated to environmental, social and company accountability issues since its founding, the Corporate believes such approach may even lend a hand mitigate the environmental affect of printing and decrease the exploitation of herbal assets, amongst others. The prospectus is to be had on the website online of the Hong Kong Inventory Trade at and the Corporate’s website online at

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The Corporate encourages candidates for the Hong Kong Public Providing to view its prospectus and observe on-line in the course of the White Shape eIPO provider at, or observe in the course of the CCASS EIPO provider. The Hong Kong Public Providing will begin at 9:00 a.m. on Friday, September 18, 2020 Hong Kong time and can shut at 12:00 midday on Wednesday, September 23, 2020 Hong Kong time.

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Attainable candidates might name the enquiry hotline of Computershare Hong Kong Investor Products and services Restricted if they have got any query about making programs for the Hong Kong Be offering Stocks. The hotline quantity is +852 2862 8646, and might be open from 9:00 a.m. to 9:00 p.m. on Friday, September 18, 2020, Monday, September 21, 2020 and Tuesday, September 22, 2020, and from 9:00 a.m. to six:00 p.m. on Saturday, September 19, 2020 and Sunday, September 20, 2020 and from 9:00 a.m. to 12:00 midday on Wednesday, September 23, 2020 Hong Kong time.

Citigroup International Markets Asia Restricted, CMB Global Capital Restricted and Credit score Suisse (Hong Kong) Restricted are the joint sponsors, joint international coordinators, joint bookrunners and joint lead managers for the proposed Providing. China Global Capital Company Hong Kong Securities Restricted is performing as a joint international coordinator, joint bookrunner and joint lead supervisor for the proposed Providing. CCB Global Capital Restricted and China Traders Securities (HK) Co., Restricted are performing as joint bookrunners and joint lead managers for the proposed Providing.

The Global Providing is being made handiest by the use of a initial prospectus complement dated September 16, 2020 and the accompanying prospectus integrated in an automated shelf registration remark on Shape F-3ASR (Record No. 333-237873) filed with the U.S. Securities and Trade Fee (the “SEC”) on April 4, 2019. The registration remark on Shape F-3ASR, together with the bottom prospectus contained therein, and the initial prospectus complement are to be had on the SEC website online at: Copies of the prospectus complement and the accompanying prospectus on the subject of the providing can be received from Citigroup International Markets Inc., c/o Broadridge Monetary Answers, 1155 Lengthy Island Road, Edgewood, NY 11717, america of The united states (Tel: 800-831-9146); CMB Global Capital Restricted, 45/F Champion Tower, three Lawn Street, Central, Hong Kong, Consideration: Susie Zhang; or by means of e-mail at [email protected]; or Credit score Suisse Securities (USA) LLC, 11 Madison Road, New York, New York 10010, Consideration: Prospectus Division, or by means of e-mail at [email protected].

The proposed Providing is matter to marketplace and different prerequisites, and there will also be no assurance as as to if or when the Providing could also be finished, or as to the true dimension or phrases of the Providing. This press liberate shall now not represent an be offering to promote or the solicitation of an be offering or a call for participation to shop for any securities of the Corporate, nor shall there be any be offering or sale of those securities in any state or different jurisdiction through which such be offering, solicitation or sale can be illegal previous to the registration or qualification below the securities regulations of this type of state or different jurisdiction. This press liberate does now not represent a prospectus (together with as outlined below the regulations of Hong Kong) and doable buyers must learn the prospectus of the Corporate for detailed details about the Corporate and the proposed providing, prior to deciding whether or not or to not put money into the Corporate. This press liberate has now not been reviewed or licensed by means of the Hong Kong Inventory Trade or the Securities and Futures Fee of Hong Kong.

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The cost of the Stocks of the Corporate could also be stabilized according to the Securities and Futures (Value Stabilization) Regulations. The main points of the supposed stabilization and the way it is going to be regulated below the Securities and Futures Ordinance (Bankruptcy 571 of the regulations of Hong Kong) might be contained within the prospectus of the Corporate dated September 18, 2020.

About Baozun

Baozun is the chief and a pioneer within the emblem e-commerce provider trade in China. Baozun empowers a extensive and numerous vary of manufacturers to develop and be triumphant by means of leveraging its end-to-end e-commerce provider features, omni-channel protection and technology-driven answers. Its built-in one-stop answers cope with all core sides of the e-commerce operations masking IT answers, on-line retailer operations, virtual advertising and marketing, buyer products and services, and warehousing and achievement.

For more info, please seek advice from

Secure Harbor Observation

This press liberate incorporates forward-looking statements. Those statements are made below the “protected harbor” provisions of the U.S. Non-public Securities Litigation Reform Act of 1995. Those forward-looking statements will also be known by means of terminology similar to “will,” “expects,” “anticipates,” “long run,” “intends,” “plans,” “believes,” “estimates,” “doable,” “proceed,” “ongoing,” “objectives,” “steering” and identical statements. Statements that don’t seem to be historic info, together with statements concerning the providing and checklist, using proceeds and the Corporate’s methods and targets, are or include forward-looking statements. Ahead-looking statements contain inherent dangers and uncertainties. Various components may reason exact effects to range materially from the ones contained in any forward-looking remark, together with however now not restricted to the next: the Corporate’s operations and industry possibilities; the Corporate’s industry and running methods and its skill to put into effect such methods; the Corporate’s skill to broaden and arrange our operations and industry; festival for, amongst different issues, capital, expertise and professional team of workers; the Corporate’s skill to keep watch over prices; the Corporate’s dividend coverage; adjustments to regulatory and running prerequisites within the trade and geographical markets through which the Corporate operates; and different dangers and uncertainties. There will also be no make sure that the providing and checklist might be finished as deliberate, or that the predicted advantages from the providing and checklist might be completed. You must imagine the chance components integrated within the registration remark (together with any paperwork included by means of reference therein), prospectus and prospectus dietary supplements which were or might be filed with the SEC and the prospectus registered in Hong Kong. All knowledge supplied on this press liberate is as of the date of this press liberate and are in keeping with assumptions that the Corporate believes to be cheap as of this date, and the Corporate does now not adopt any legal responsibility to replace any forward-looking remark, except for as required below acceptable regulation.

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For investor and media inquiries, please touch:

Baozun Inc.
Ms. Wendy Solar
E-mail: [email protected]

In China
Mr. Andrew McLeod
Telephone: +852-2232-3941
E mail: [email protected]

Ms. Linda Bergkamp
Telephone: +1-480-614-3004
E-mail: [email protected]

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