Tech & Science Axiell acquires CultureConnect to carry end-to-end virtual engagement answers...

Axiell acquires CultureConnect to carry end-to-end virtual engagement answers to cultural establishments


LUND, Sweden, Sept. 22, 2020 (GLOBE NEWSWIRE) — Axiell, the sector’s main tool and services and products supplier for the cultural sector, broadcasts the purchase of CultureConnect, an award-winning generation corporate headquartered in New York Town that empowers cultural establishments to simply create stunning and dynamic virtual reviews that develop target audience engagement onsite and on-line.

This groundbreaking acquisition integrates Axiell’s collections control answers with CultureConnect’s target audience engagement tool to advance the generation panorama for museums, libraries, archives, and different cultural establishments who’re underneath expanding drive to digitize and modernize. Consumers can simply construct cellular guides, in-gallery interactives, on-line exhibitions, digital programming, and distance studying equipment by means of at once gaining access to the media and knowledge of their assortment control machine. Moreover, the cloud-based resolution seamlessly integrates with various endeavor tool equipment to maximise earnings technology, information assortment, and workflows.

The CultureConnect acquisition establishes an innovation-based trail for establishments to develop their virtual footprint throughout the museum’s partitions and throughout digital channels, either one of which can be fast-growing traits that experience develop into much more related all over Covid-19. At a time when in-person reviews are restricted, CultureConnect supplies museums the platform they wish to make collections and exhibitions extra available and interactive throughout channels and units.

“I’m overjoyed now we have obtained CultureConnect, now a part of Axiell’s increasing ecosystem,” stated Joel Sommerfeldt, CEO of Axiell Staff. “In combination we will be offering our consumers all over the world the market-leading resolution for museums in search of to turn into their collections into story-driven interactive reviews for guests, digital audiences, and distance newbies alike. Our consumers can consider we can meet their increasing and evolving calls for for generation and the expectancies of recent audiences.”

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“Our acquisition by means of Axiell is an exhilarating step ahead giving cultural establishments the generation had to personal their media distribution in ways in which enlarge each achieve and earnings alternatives,” stated Samantha Diamond, CEO of CultureConnect. “By means of marrying the cultural sector’s main tool answers right into a unmarried platform, method we will in reality affect the way forward for the business and higher serve our consumers and their communities. I stay up for proceeding to function CEO, whilst additionally taking at the new function of serving to form the virtual long run of Axiell Staff extra widely.”

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The CultureConnect platform is a strategic acquisition supporting Axiell’s imaginative and prescient to satisfy the field’s exponentially increasing call for for content material advent, newsletter, and target audience intake. Connecting collections control techniques with front-end engagement applied sciences will toughen workflows, information accuracy and synchronization throughout techniques, and cut back double-work and fragmented file holding. With this acquisition, Axiell and CultureConnect develop into the cultural sector’s first complete stack resolution.

No additional details about the transaction is disclosed.

About Axiell
Axiell’s answers assist establishments percentage tradition and data with the sector. Our tool and services and products help them to regulate their collections, inspire studying, keep cultural heritage, toughen studying and build up engagement with the general public. Our 11,300 consumers are libraries, museums, archives, faculties, publishers and shops in 58 international locations. We expand leading edge virtual equipment to turn into the way in which they paintings and hook up with their audiences. We do that from 28 places of work globally, with headquarters in Sweden. To determine extra about us and our merchandise, please discuss with

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About CultureConnect
CultureConnect is an award-winning generation corporate empowering museums, libraries, points of interest, and cultural organizations to ship enticing virtual reviews to audiences on-line, in-gallery, or on non-public units. Our leading edge design, publishing, and content material control platform is the first-of-its-kind, riding engagement and studying. It’s an API-ready, scalable platform that solves continual generation control demanding situations whilst propelling cultural organizations digitally ahead. Consumers the use of our main SaaS engagement platform come with a wide-range set of establishments from the U.S. Space of Representatives, Thomas Jefferson’s Monticello, and the Bell Museum of Herbal Historical past to many artwork museums together with the New Orleans Museum of Artwork, the Museum of High-quality Artwork, Houston, and the Nelson-Atkins Museum of American Artwork — in addition to a number of universities, libraries, and personal creditors. Be told extra at:

For more info:

Maria Wasing
COO, Axiell Staff
Telephone: +46 73 852 17 52
Electronic mail: [email protected]

Samantha Diamond
CEO, CultureConnect
Electronic mail: [email protected]

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