Know how Online Channels is Gaining Market Prominence for Bubble Tea Industry in Global Market

Bubble Tea Market Research Report 2019-2026

The Global Bubble Tea Market is expected to grow at a CAGR of 5.8% to reach a market value of USD 3298 million by 2026.

Bubble tea is a Taiwanese recipe made by blending a tea base with milk, fruit and fruit juices, then adding the signature “bubbles” – tapioca pearls that sit at the bottom. These fruit or tea infusions can be served either piping hot or iced cold, making a ever-so-quirky drink and snack. Bubble tea is usually served in transparent cups with a fat straw so that – as you sip – the tapioca balls (also known as “pearls” or “boba”) come shooting up it and can be chewed as you swallow down the liquid. It’s called bubble tea both because of the tapioca balls, and the floating “bubbles” created by the vigorous shaking involved in its blending.

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Market Dynamics: Drivers, Restraints, Opportunities Challenges:

The global Bubble Tea Market is primarily driven by health benefits that are associated with the bubble tea. The bubble tea with the base ingredients as green tea and black tea have various health benefits associated as reduced risk of cardiovascular disease, diabetes, arthritis and even cancer. This is due to the presence of polyphenols which have anti-inflammatory and antioxidant properties. Moreover, tea production rise in countries like China, India and others because of the increase in demand by the people as base ingredient in bubble tea.

With the increasing flavors options and innovative launches in the bubble tea is also driving the market for the forecast period. A few of the most common flavors preferred by users in bubble tea comprises of chocolate, passion fruit, honeydew, taro, plum, lychee, strawberry, ginger, coffee, peach, and mango.

For instance, in Japan, sushi shop chain Sushiro has collaborated with popular Taiwanese bubble tea chain Sharetea to create a boba milk tea that comes with glowing pearls, served up on Sushiro’s conveyor belts. This new beverage is called “Hikaru golden bubble tea”, and was launched on July 19, 2019.

However, due to use of Addition artificial preservatives & color and excess sugar in the bubble tea which is making it unhealthy. Hence, hampering the growth of Bubble Tea.

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Global Bubble Tea Market, By Base Ingredient Type:
• Black Tea
• Green Tea
• Others.

Black Tea has the dominant position in the Bubble Tea and is expected to retain its dominance in the forecasted period. However, due to high health benefits and less calories the market for green tea is going to increase with rapid rate in the forecast period. It is expected that Black Tea product will grow at a CAGR of ~6.3% during the forecast period.

Global Bubble Tea Market, By Distribution:
• Online
• Offline

In 2018, offline stores accounted for the largest share of total bubble tea sales. Online channels is gaining market prominence.

Geographical Landscape:

By geography, the global Bubble Tea Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).

Table of Content:

1. Global Bubble Tea Market Methodology and Scope:
1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Global Bubble Tea Market– Definition and Overview:

3. Global Bubble Tea Market– Executive Summary:
3.1. Market Snippet by Component
3.2. Market Snippet by Base Ingredient
3.3. Market Snippet by Region

4. Global Bubble Tea Market–Dynamics:
4.1. Market Impacting Factors
4.1.1. Drivers Health benefits associated with bubble tea
4.1.2. Restraints Addition of artificial preservatives & color and excess sugar in the bubble tea

5. Global Bubble Tea Market– Industry Analysis:
5.1. Porter’s Five Forces Analysis
5.2. Supply Chain Analysis
5.3. Opportunity
5.4. Impact Analysis

6. Global Bubble Tea Market– By Component:
6.1. Introduction
6.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Component
6.1.2. Market Attractiveness Index, By Component
6.2. Flavor*
6.2.1. Introduction
6.2.2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
6.3. Creamer
6.4. Sweetener
6.5. Tapioca balls and popping balls
6.6. Others

7. Global Bubble Tea Market– By Base Ingredient:
7.1. Introduction
7.1.1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Base Ingredient
7.1.2. Market Attractiveness Index, By Base Ingredient
7.2. Black tea*
7.2.1. Introduction
7.2.2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
7.3. Green tea
7.4. Others

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